GEO Explained: How Businesses Show Up in AI Answers

The to-do list from the article.

Identify the 10–15 questions your customers ask most often before they buy or hire you.
Write a page or section for each question that answers it in the first sentence, then explains.
Add specific numbers, dates, or named sources anywhere you're currently using vague language like "many" or "most."
Use descriptive headings phrased as questions where that matches how people actually search.
Mark up your site with structured data (schema markup) for your business type, services, and location so machines can parse the basics automatically.
Keep your business name, address, phone number, and service list identical across your website, Google Business Profile, and any directories you're listed in.
Publish original data, case examples, or clearly explained processes — content that only exists on other sites can't set you apart.
Update older pages that still get traffic instead of only publishing new ones.
Check periodically what ChatGPT, Gemini, or Perplexity actually say when you ask them questions your business should be able to answer.

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