GEO vs SEO: What Separates Them and Why It Matters

The to-do list from the article.

Ask ChatGPT, Perplexity, and Google's AI Overview the same handful of questions a real customer might ask about your industry or service.
Note whether your business is named, and whether the description is accurate.
Check whether the AI cites a specific page from your site, and if so, which one.
Compare answers across tools, since each one pulls from different sources and can give very different results.
Repeat the test periodically, since AI-generated answers can change as models update and retrieve newer content.

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