Checklist: Choosing between a GTM agency, in-house hire, and freelancer

The checklist from the article.

Map your expected outbound volume for the next year before pricing out any option.
Write down your ICP definition in plain language — if you can't, no hire will fix that gap.
List every tool a workflow depends on (CRM, enrichment, sending platform) and who pays for each.
Ask any agency candidate who maintains workflows after launch and what their response time is.
Confirm in writing what happens to your data and workflows if the engagement ends.
Identify who inside your company would take over a workflow if an outside builder left.
Decide whether this is a one-time project or a permanent function before you pick a model.

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